Webinars

Welcome to the Product@UMD Webinar Series—your front-row seat to expert insights, career strategies, and emerging trends in product management. Whether you're just getting started or leveling up, our curated sessions feature UMD faculty, alumni, and industry leaders sharing practical advice and real-world stories. Learn about product management from our experts. Explore sessions on key topics, emerging trends, and real-world case studies.

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On-Demand Webinars

Additional webinars (in chronological order, details below):

Product Management Career Pathways

Date: April 4, 2023

Description:

This webinar, Product Management Career Pathways, explores opportunities and strategies for building or advancing a career in product management. The webinar provides insights into navigating this dynamic field, covering key topics such as career opportunities, potential challenges, and practical approaches to success. Drawing on real-world experience, it highlights the skills and perspectives necessary to thrive in product management, making it an essential resource for those starting out or seeking to grow in the profession.

Keywords:

Product Management, Career Opportunities, Industry Insights, Skills Development, Strategic Planning, Career Navigation, Professional Growth, Market Trends, Leadership, Innovation, Team Collaboration, Customer-Centric Approach

Speakers:

John Johnson
Professional Program Manager, University of Maryland Project Management Center for Excellence
Tushar Rathod
Product Mentor & Agile Coach, Vedic Professional Services; Adjunct Professor of Product Management, University of Maryland
Dr. Michael O'Connor
Sr. Research Program Director, Medtronic; Adjunct Professor of Product Management, University of Maryland

How AI is Changing Products and Product Management

Date: May 23, 2023

Description:

During this live session, University of Maryland faculty member Tushar Rathod will lead an expert discussion on how AI will drive product growth and customer experience. The panel will identify new opportunities from AI for current products and services, as well as opportunities for boosting efficiency, security, and creativity.

Invited panelists include current and former leaders from the academia, industry, and government with:

  • Jeff Sanders, Chief Architect at Microsoft
  • Sid Sinha, CTO at Social Security Administration
  • Joe Mariani, Senior Research Manager at Deloitte
  • Jose Arrieta, Former CIO of Health and Human Services

Leveraging AI in product management requires organizations to adopt a data-driven culture, shift their mindset, and enhance their collective skillset. In this one-hour webinar, the panelists will share insights on how to leverage AI for growth, efficiency, and innovation. You will also have the opportunity to interact with our faculty and industry experts, and learn about the online Master’s in Product Management program to start or enhance your career in product management.

Keywords:

AI in Product Management, Artificial Intelligence, Product Growth, Customer Experience, Data-Driven Culture, Innovation, Efficiency, Digital Transformation, Skills for AI Adoption, Technology Leadership

Speakers:

Jeff Sanders
Chief Architect at Microsoft
Tushar Rathod
Product Mentor & Agile Coach, Product Management Faculty, UMD
Sid Sinha
CTO at Social Security Administration
Joe Mariani
Senior Research Manager at Deloitte
Jose Arrieta
Imagineer, Former CIO of Health and Human Services

Getting Your First Job as Product Manager

Date: Jan 9, 2024

Description:

Are you exploring product manager opportunities now, or curious of how to get started? Join this live webinar to hear tips and learn of the pitfalls to getting your first job as product manager. Speakers: Damien Peters and Robert Aikens.

Damien Peters:

  • Led product teams at Meta (Facebook), Zynga, & startups.
  • Faculty of UMD's Master's in Product Management.

Robert Aikins:

  • Startup founder and CTO.
  • Past product manager at Google.

Webinar Highlights:

  • Identifying the Right Opportunity
  • Making Your Application Standout
  • Preparing for the Interview
  • Closing the Deal

Keywords:

Product Manager Careers, Getting Started, Job Search Tips, Interview Preparation, Application Strategy, Career Transition, Meta, Google, Product Management Roles, Entry-Level PM

Speakers:

Robert Aikins
Senior Product Manager, Google; Former CTO and Startup Founder
Damien Peters
Managing Partner, WCNP AI, Faculty at UMD’s Product Mgmt Master’s Degree, Startup Ecosystem Advisor at Management Leadership for Tomorrow (MLT)

The Product Operating Model: Harnessing Opportunities for Innovation by Reinventing Product Management

Date: Apr 16, 2024

Description:

Dive into how the big tech companies like Spotify and Amazon keep winning by joining our upcoming webinar. We're taking a close look at the Product Operating Model, a game-changing approach that's all about finding and grabbing new opportunities. John Johnson, co-founder of the Master's of Professional Studies (MPS) in Product Management degree at UMD, will explore insights from Marty Cagan, Melissa Perri, and Teresa Torres. Learn how this model is reshaping the way companies come up with products that people love and beat their competition; and how you can deploy many key techniques now where you work regardless of operating paradigm.

What You'll Learn:

  • What’s the Product Operating Model? --- Get an advanced look at this essential strategy for creating awesome products. We'll break down its parts and show you why it's the secret sauce for winning in the market.
  • Success Stories from Spotify and Amazon --- See how giants like Spotify and Amazon use this model to stay ahead. Their stories will give you a playbook for turning great ideas into products that stand out and succeed.
  • Why Product Discovery Matters --- Learn why finding and exploring new opportunities is key in today's product game. This step is crucial for lining up what customers want with what your business aims to achieve, leading to hits rather than misses.

This webinar is packed with insights and steps you can really use, aimed at anyone wanting to get ahead in product management. Whether you're trying to make your products more about what customers truly need, align your team's work with big-picture goals, or just keep up with the latest in how top companies innovate, we've got you covered.

Keywords:

Product Operating Model, Product Management, Product Discovery, Opportunity Exploration, Spotify, Amazon, Marty Cagan, Melissa Perri, Teresa Torres, Innovation Strategy, Customer Needs, Competitive Advantage, New Opportunities, Product Innovation, Winning Products, Market Success, Product Strategy, Business Alignment, Team Alignment, Product Development

Speaker:

John Johnson
Professional Program Manager, University of Maryland Project Management Center for Excellence

Shifting Risk and Decisions: The Key to Outlearning the Competition

Date: May 23, 2024

Description:

Building upon the agile foundations laid in "The Product Operation Model," our next session, "Shifting Risk and Decisions: The Key to Outlearning the Competition," offers a concise exploration into enhancing decision-making by accurately identifying and verifying opportunities and solutions. This talk zeroes in on the strategic management of risk and decision-making to refine product and service futures. By advocating for early integration of customer insights ('shifting left') and empowering developers to explore before finalizing builds ('shifting right'), we present a revolutionary approach to both strategizing and operational excellence.

We'll discuss how product management, informed by the Product Operation Model, orchestrates this balance to sharpen focus on customer needs, thereby significantly improving the quality and performance of engineering and operations. This streamlined session aims to show how a refined focus on strategic shifts can lead to superior decision-making, propelling organizations to achieve agile excellence and a competitive edge in complex environments.

Keywords:

Shifting Risk, Decision-Making, Product Operation Model, Customer Insights, Agile Excellence, Strategic Shifts, Opportunity Identification, Solution Verification, Operational Excellence, Competitive Edge, Product Management, Engineering Performance, Empowered Developers, Strategic Management, Customer Needs, Agile Strategy, Complex Environments, Build Verification, Risk Management, Early Integration

Speaker:

John Johnson
Professional Program Manager, University of Maryland Project Management Center for Excellence

Harnessing AI to Transform Product Operations: Accelerating Innovation and Insight

Date:  July 11, 2024

Description:

In the third installment of our series, we invite you to "Harnessing AI to Transform Product Operations: Accelerating Innovation and Insight," a visionary webinar that explores the transformative power of artificial intelligence in reshaping the Product Operations landscape. Building on the insights from "The Product Operation Model" and "Shifting Risk and Decisions," this session delves into the future of product management, highlighting how AI technologies can revolutionize the way product teams test, explore, and develop new opportunities and solutions.

Discover how AI is enabling a paradigm shift in product operations, facilitating rapid experimentation, automating the gathering of insights, and generating innovative options for products and services. Learn about the tools and strategies that empower product managers and operations teams to act swiftly, make data-driven decisions, and stay ahead in today's dynamic market. This webinar will showcase real-world examples of AI in action, illustrating its role in enhancing the efficiency and effectiveness of product operations, from automating mundane tasks to uncovering hidden customer needs.

Join us as we uncover the potential of AI to empower product teams, foster a culture of rapid innovation, and drive a significant leap in organizational agility and customer-centricity. Whether you're a product manager, operations specialist, or business leader, this session will equip you with the knowledge and tools to leverage AI in elevating your product operations to new heights.

Keywords:

AI in Product Management, Product Operations, Accelerating Innovation, Insight Generation, Artificial Intelligence, Paradigm Shift, Rapid Experimentation, Data-Driven Decisions, Product Managers, Operations Teams, Organizational Agility, Customer-Centricity, Automation Tools, Hidden Customer Needs, Real-World Examples, Product Development, AI Strategies, Dynamic Market, Innovation Culture, Future of Work

Speaker:

John Johnson
Professional Program Manager, University of Maryland Project Management Center for Excellence

Webinars Archive

Learn from Product Management Experts

The Product@Maryland Webinar Series offers recorded sessions featuring UMD faculty, industry experts, and product leaders discussing key topics in product management. Whether you're breaking into the field, refining your strategy, or exploring AI’s impact on product management, these webinars provide practical insights and real-world examples to help you grow.

Sample Webinars:
Click Below to Explore Recorded Webinars
Watch Product@UMD  Webinars →

Certificates

Advance Your Product Management Skills

The University of Maryland’s online certificate programs offer high-quality, flexible learning solutions for aspiring and advancing product managers. Whether you're looking to gain foundational knowledge or enhance your expertise, these programs provide practical, self-paced learning with the option to earn a professional certificate from UMD.

Certificate.

How we built it:

Key Learning Areas:

Check out our certificates →

Podcasts & Newsletters

Stay updated with top product thinkers like Lenny Rachitsky, Melissa Perri, Marty Cagan, and Teresa Torres. These podcasts and newsletters offer valuable insights from product leaders, case studies, and cutting-edge trends in the industry. Explore curated lists of must-read articles and top episodes from each resource.

Featured Podcasts & Newsletters:

Product@Maryland Newsletter

UMD’s very own product management blog, featuring expert contributions from faculty, alumni, and industry leaders.

Lenny’s Podcast

Hosted by Lenny Rachitsky, featuring interviews with top product leaders.

Notable Episodes:

  • Seth Godin's Best Tactics for Building Remarkable Products, Strategies, Brands, and MoreWhy We Recommend It: Seth Godin shares profound insights on creating products that stand out, emphasizing the importance of storytelling and emotional connection in product development.
  • How a Great Founder Becomes a Great CEO | Jonathan LowenharWhy We Recommend It: This episode delves into the transformation from founder to CEO, offering valuable lessons on leadership and scaling organizations.
  • Crystal Widjaja on Data-Driven Product ManagementWhy We Recommend It: Crystal discusses leveraging data to inform product decisions, a crucial skill for modern product managers.
Podcast image.
Melissa Perri’s "Product Thinking" Podcast

Insights from one of the foremost product strategy experts, with a focus on scaling product organization.

Notable Episodes:

  • Understanding Continuous Discovery with Teresa TorresWhy We Recommend It: Teresa Torres provides practical advice on implementing continuous discovery habits to stay aligned with customer needs.
  • The Role of Product Operations in Scaling OrganizationsWhy We Recommend It: Why We Recommend It: This episode explores how product operations can enhance efficiency and effectiveness in growing companies.
  • Navigating Stakeholder ManagementWhy We Recommend It: Melissa discusses strategies for managing stakeholders, a critical aspect of successful product management.
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SVPG Newsletter

Marty Cagan’s Silicon Valley Product Group (SVPG) insights on product leadership and execution.

Notable Articles:

  • The Nature of ProductWhy We Recommend It: Marty Cagan discusses the essence of product management and the qualities that define successful products.
  • Empowered Product TeamsWhy We Recommend It: This article delves into building teams that are empowered to solve problems and deliver exceptional products.
  • Product vs. Feature TeamsWhy We Recommend It: Cagan clarifies the distinction between product teams and feature teams, emphasizing the importance of outcome-focused teams.
Podcast image.
Teresa Torres’ "Product Talk" Newsletter

Practical, research-backed approaches to continuous product discovery.

Notable Articles:

  • Product Discovery Basics: Everything You Need to KnowWhy We Recommend It: A comprehensive guide to understanding and implementing product discovery practices.
  • The Opportunity Solution TreeWhy We Recommend It: Teresa introduces a visual framework to map out opportunities and solutions, aiding in strategic decision-making.
  • Assumption Testing: A Practical GuideWhy We Recommend It: This article provides a step-by-step approach to validating assumptions in the product development process.
Podcast image.
IT Revolution Newsletter

Thought leadership on DevOps, Lean, and the intersection of product management with engineering best practices.

Notable Articles:

  • The Unicorn ProjectWhy We Recommend It: An exploration of the five ideals that can transform technology organizations, based on the novel "The Unicorn Project."
  • DevOps and the Bottom LineWhy We Recommend It: Discusses the tangible business benefits of implementing DevOps practices.
  • The Three Ways: The Principles Underpinning DevOpsWhy We Recommend It: An insightful look into the foundational principles that drive successful DevOps transformations.


Bodies of Knowledge

Product management is evolving as a discipline, and several formalized frameworks provide structure and guidance for professionals.

Key Bodies of Knowledge:

These resources serve as a reference for structured learning, industry best practices, and certifications.

Conferences & Events

Engaging with the broader product management community is crucial for professional growth. These premier conferences provide opportunities to learn from experienced practitioners, discover emerging trends, and network with industry leaders.

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Premier Product Conferences:

Stay tuned for event updates, registration links, and UMD alumni meetups at these conferences!

Everything you need to know about the Masters in Product Management at Maryland

Learn why Maryland's masters in Product helps you stand about among others

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Explore how Maryland’s curriculum helps you succeed

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What will your learning experience be like at Maryland?

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Everything you need to know about the Masters in Product Management at Maryland

Learn why Maryland's masters in Product helps you stand about among others

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Explore how Maryland’s curriculum helps you succeed

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What will your learning experience be like at Maryland?

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Facts and Figures

40%
Of future companies
have hired a CPO
XX%
Growth in Product
Management
XXX
New jobs created
in 2023

Curriculum

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Student Outcomes

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Faculty

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Tuition and Scholarship

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Admission Requirements

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Application Requirements

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Application Deadlines

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Advisors

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FAQ

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If you're considering a degree in product management, it's a good idea to research different programs, speak with professionals in the field, and assess whether the investment in time and tuition align with your career goals.

Comparison of Product Degrees

Degree Planner

Learn how to build a career in Product Management

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Not ready for a Masters in Product Management? Explore non-credit options

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There are many Product resources available, we’ve selected the most useful and relevant

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Learn more about Product Management to see if it’s right for you

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Testimonials

“ Professor Cable totally changed my life!  
CLARA CHEUNG
Associate Professor (Senior Lecturer), Project Management,
Department of Mechanical, Aerospace and Civil Engineering,
University of Manchester, UK
Graduate, Doctorate of Philosophy (PhD)
“ Professor Cable totally changed my life!  
CLARA CHEUNG
Associate Professor (Senior Lecturer), Project Management,
Department of Mechanical, Aerospace and Civil Engineering,
University of Manchester, UK
Graduate, Doctorate of Philosophy (PhD)

Important Deadlines for Spring 2024

Priority Deadline
November 10, 2023
Final Deadline
January 2, 2024
Program Start
February 26, 2024
APPLY NOW

Space is limited and you are encouraged to apply early. Applications will be reviewed on a rolling basis until all seats are filled.

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