What You'll Learn

Understand basic legal issues

for product and program management, including intellectual property law, contracts, and regulatory considerations across civil and criminal law.

Understand elements

of an enforceable agreement, its limitations, and how agreements operate in supply chains and product development to formulate terms related to warranties and liability.

Explore negotiation techniques

including fundamentals of conflicts, and the advanced techniques for competing, collaborating, and compromising or accommodating based on the situation and goals of the business.

Learn the fundamentals of perception

and bias, techniques to address how decision bias influences negotiations, and how to form new solutions across parties.

Develop skills and insight

into the real-world scenarios and where to apply negotiation and problem-solving techniques to align and grow products and programs.

Course Topics

Module 1: Basics of Problem Solving and Negotiation

Module 2: Intellectual Property Law and Contracts

Module 3: Negotiating with Suppliers and Business Development

Module 4: Conflict Management, Styles, and Situations

Module 5: The Psychology of Negotiations

Module 6: Collaborative Negotiation Strategies

Module 7: Competing, Compromising, and Accommodating

Module 8: Intellectual Property Disputes

Module 9: Leveraging Platforms for Business Development

Module 10: Negotiating Suppliers and Channel Partner Contracts

Module 11: Evangelizing a Transformative Product Shift

Module 12: Solving Conflicts in Product Development and Production

Faculty

Cynthia Gayton
Negotiation and Problem-Solving

Cynthia M. Gayton, Esq. holds a Bachelor of Arts degree in International Affairs from The George Washington University and a Juris Doctor degree from George Mason University School of Law. Cynthia is a member of both the State Bar of Virginia and the District of Columbia Bar.

She is the owner of Gayton Law, in Arlington, Virginia which concentrates on small business formation, intellectual property, information technology, and business transactions/contracts.

In addition, she has worked for the federal government, in the private sector and for non-profit organizations. Ms. Gayton is the author of “Legal Aspects of Engineering, Design and Innovation” published by Kendall-Hunt in January 2017. She has written several articles on smart contracts, IP and blockchain. She is the co-host of the Art on the Blockchain podcast with Jeff "DJ J Scrilla" Clarkin.

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