Product management plays a crucial role in the success of any organization that develops and sells products.

The Importance of Product Management

Product Management

Earn an Online Certificate at the University of Maryland

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Overview and Courses

The University of Maryland’s Master's in Product Management is the leading part-time masters degree in Product Management for working professionals. This 100% online, 30-credit, 15-month degree is designed to be asynchronous for working professionals to advance or start their career in Product Management.

Learners build the skills to manage the full product lifecycle—from discovery to delivery, growth, and scaling. Each 12-week term includes two courses focused on core areas like innovation, customer research, go-to-market execution, and product leadership.

Fundamentals of Product Management

This course introduces the core functions of a product manager, including customer discovery, product strategy, and lifecycle management. Students explore how product managers lead at every stage of development, transitioning from project to product thinking while building vision, alignment, and delivery capabilities.

Strategies for Managing Innovation

Students examine how organizations manage change, drive innovation, and evaluate emerging technologies. The course introduces innovation frameworks and teaches students how to implement new solutions that align with evolving business needs.

Business Modeling and Customer Validation

Students design and test business models, segment target customers, and validate value propositions. Emphasis is placed on conducting interviews, iterating with feedback, and translating insights into compelling product narratives.

Data Analysis and Decision Making

This course focuses on experimental thinking and the use of Bayesian methods to guide product decisions. Students build skills in designing surveys, interpreting data, and making confident, data-informed choices throughout the discovery and delivery process.

Innovative Thinking

Students apply design thinking and agile principles to build meaningful, scalable products. Through structured experimentation and customer-centric design, they learn how to de-risk innovation and lead through ambiguity.

Managing Product Development and Operations

This course explores lean operations and system optimization. Students study engineering paradigms like Agile, DevOps, and value stream mapping to align teams and processes for faster, more effective product delivery.

Market Development and Commercialization

Students learn to develop and execute go-to-market strategies, manage customer acquisition, and drive growth. Key topics include product positioning, customer segmentation, and promotion planning.

Negotiation and Problem Solving

Product managers must align diverse stakeholders. This course teaches negotiation strategies, conflict resolution, IP and contract basics, and how to advocate for strategic product decisions under pressure.

Building and Leading Innovative Organizations

Students explore leadership strategies for building innovation-ready organizations. Topics include OKRs, product portfolio governance, lean budgeting, and culture-shaping techniques to lead cross-functional teams.

Financing the Product Life Cycle

This course prepares students to make sound financial decisions across the product lifecycle. Students learn how to build product budgets, evaluate opportunity costs, and align financial strategy with product growth.

Frequently Asked Questions

How long does the program take?

Most students finish in 15 months part-time.

Is it trully 100% online?

Yes, no campus visits required.

What are the admissions requirements?

Bachelor's degree and professional experience preferred.

When can I start?

Fall and Spring intakes with rolling admissions.

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How it works

Built for Professionals

Asynchronous online with weekly lessons.

Tailored Experience

Invest hours per week per course and apply your skills in right-sized lessons.

Affordable

Approximately $26,000 total tuition paid in installments near the start of each term.

Learn from top minds

Taught by expert product people who’ve led teams and shipped products at top companies.

Advance your career

Build the high-impact leadership skills in discovery, agile delivery, strategic planning, and data fluency.

Convenient

Learn at your own pace without a specific class meeting time requirement.

Strong Community

Receive direct feedback from instructors, collaborate with classmates.

Real-World Projects

Project-based learning that mirrors what product managers do every day

Personalized Feedback

Personalized feedback on real-world assignments helps you learn in-demand skills.

Key Course Takeaways

Define and validate product-market fit

Conduct and analyze customer interviews

Build business models and growth strategies

Apply design thinking and lean product principles

Lead agile delivery and product operations

Align cross-functional teams

Build budgets and evaluate product investment

Negotiate with stakeholders and influence outcomes

What You'll Learn

Product Management Certificate from Cornell Tech

60 Professional Development Hours (6 CEUs)

36 Professional Development Units (PDUs) toward PMI recertification

60 PD hours towards IIBA's core certification program OR 60 CDUS towards IIBA's recertification

What Students are Saying

  • “The program provides a meticulously designed curriculum tailored to equip you with the essential skills to navigate every aspect of product lifecycle management.”
    - Faith DeFreitas, ConcertAI

  • “I gained valuable insights and developed a strong foundation in product management. I deeply appreciate the teaching and guidance that significantly influenced my academic and professional journey.”
    - Lei Zhang, Microsoft

  • “The skills gained from the program allowed me to confidently build and refine products and processes in my own business as well as prepare me for success in any future role.”
    - Casandra Fazio, Digitas

What Students are Saying

Faith DeFreitas

Concert AI
The program provides a meticulously designed curriculum tailored to equip you with the essential skills to navigate every aspect of product lifecycle management.
- Faith DeFreitas, Concert AI
The program provides a meticulously designed curriculum tailored to equip you with the essential skills to navigate every aspect of product lifecycle management.

Lei Zhang

Microsoft
I gained valuable insights and developed a strong foundation in product management. I deeply appreciate the teaching and guidance that significantly influenced my academic and professional journey.
- Lei Zhang, Microsoft
I gained valuable insights and developed a strong foundation in product management. I deeply appreciate the teaching and guidance that significantly influenced my academic and professional journey.

Casandra Fazio

Digitas
The skills gained from the program allowed me to confidently build and refine products and processes in my own business as well as prepare me for success in any future role.
- Casandra Fazio, Digitas
The skills gained from the program allowed me to confidently build and refine products and processes in my own business as well as prepare me for success in any future role.

Earn Your DEGREE — GET STARTED Today

Applications are now open for the Fall 2025 cohort. The priority deadline is June 13, 2025. Whether you're aiming to grow in your current role or break into product management, this program gives you the tools to lead with confidence.

How to get started

Applications for Fall 2025 are now open!

Request more information below.